The post Malaysia Airlines announces strategic global partnership with Manchester United appeared initially on TD (Travel frequent Media) Brand TD.
In a substantial move to improve its international get to, Malaysia Airlines today finalized a strategic, multi-year relationship utilizing the Manchester United soccer team as the Official commercial air line. Through this relationship, Malaysia Airlines is poised to extend its celebrated Malaysian Hospitality to Manchester United’s vast community of over 1.1 billion fans and followers worldwide by using co-branded advertising and marketing initiatives to boost brand recognition to a varied worldwide market, while delivering high quality service and immersive experiences of both companies.
In the exact same occasion presented in combination with MATTA Fair 2024, Malaysia Airlines also revealed the launch of routes to 3 brand-new locations to Malé, Maldives (MLE), Da Nang, Vietnam (DAD) and Chiang Mai, Thailand (CNX).
The airline offer enhanced connectivity from the main hub in Kuala Lumpur with brand-new direct flights to MLE, DAD and CNX with seats available in the market beginning 22 March 2024. The airline will start its day-to-day flights to MLE starting 1 August 2024; daily routes to DAD starting 24 September 2024 and 5 times regular flights to CNX beginning 15 August 2024.
This can mark the airline’s 13th location in South Asia and 16th in ASEAN as it seeks to boost its existence within key markets, strengthening its position whilst the portal to Asia and beyond in line with its commercial elevation journey. As a member of the oneworld® alliance, Malaysia Airlines at this time offers exceptional connection to above 900 locations in 170 regions across the globe.
In identical occasion, the flight additionally revealed its brand new A330neo company Class and Economy Class seating as an element of its fleet modernisation plan, prior to the very first aircraft’s scheduled delivery in Q3 2024. This new A330neo cabin will feature many ‘firsts’ the flight and typically in its fleet. Those types of may be the introduction for the Collins Aerospace Elevation Business Class seats, featuring an all-suite cabin with specific privacy doorways, in addition to wireless charging you pods offered at all 28 of the Business Class seats. The flight is defined to be the whole world’s leading company to feature Elevation seats from the A330 airframe, solidifying its position as an industry frontrunner in traveler experience and innovation.
Meanwhile, the award-winning Recaro CL3810 Economy Class seats feature an ergonomic design and enhanced assistance, along with thoughtful amenities like coating hooks, cup owner and sufficient stowage for added cabin convenience and practicality. The chair covers through the cabin will feature the airline’s signature songket theme, having to pay homage to Malaysia’s social history by seamlessly mixing tradition with modern design. The A330neo will include 297 chairs (28 in operation Class and 269 in Economy Class, of which 24 seats include additional legroom). Shoppers going to MATTA Fair can encounter these new chairs for a limited time just, as they will be exhibited at MAG Arena (degree 3, MITEC, Kuala Lumpur) until 24 March 2024.
Datuk Captain Izham Ismail, Group handling Director of Malaysia Aviation Group (MAG), stated: “Malaysia Airlines has undergone a chequered trip over the last decade, however through it-all, our resilience has remained steadfast. Having stabilised our balance sheet and recording our strongest-ever economic 12 months overall performance considering that the past ten years, our company is now in a stronger position to steer our focus towards accelerating investments into our product and solution delivery to raise the consumer experience.
With our Manchester United collaboration, the expansion of our network to three brand-new roads, plus the unveiling of the brand new cabin seats on our new A330neo; this sets the benchmark of exciting items to come even as we redefine what this means to travel onboard Malaysian Hospitality. These milestones not just set a standard into the airline’s change journey but additionally pledge the next filled up with unrivaled experiences beyond the confines associated with plane. As we progress, our focus remains unwavering on delivering superiority and fostering continued development, making sure every part of your service exceeds expectations and actually leaves a lasting effect for our respected individuals.”
Below is the trip routine for airline’s three brand-new tracks:
| Route | Journey No. | Departure Time | Times of Operation |
| Velana International Airport (MLE) – Effective 1 August 2024 | |||
| KUL – MLE | MH485 | 10:10am | Every Day |
| MLE – KUL | MH484 | 12:30pm | |
| Chiang Mai Airport Terminal (CNX) – Efficient 15 August 2024 | |||
| KUL – CNX | MH772 | 9:50am | Monday, Friday, Sunday |
| CNX – KUL | MH773 | 12:35pm | |
| KUL – CNX | MH772 | 11:50am | Thursday, Saturday |
| CNX – KUL | MH773 | 2:40pm | |
| Da Nang Airport Terminal (DAD) – Effective 24 September 2024 | |||
| KUL-DAD | MH748 | 8:45am | Tuesday, Thursday, Saturday |
| DAD-KUL | MH749 | 11:25am | |
| KUL-DAD | MH748 | 12:00pm | Monday, Wednesday, Friday, Sunday |
| DAD-KUL | MH749 | 2:40pm | |
The post Malaysia Airlines announces strategic international partnership with Manchester United showed up first on Brand TD.
Resource link
