The highly anticipated annual festival has successfully positioned the Kutch region on the global tourism radar, elevating its profile with a more comprehensive and engaging experience in this year’s edition. Harnessing the region’s remarkable ecological and cultural richness, Kutch’s Rann Utsav celebrates an enchanting tapestry of artistic expressions, artisanal traditions, melodic rhythms, choreographed dances, local customs, and breathtaking natural splendor.
For the first time, Evoke Experiences will not only manage and operate The Tent City but also take charge of industry, marketing, and entertainment solutions at the renowned Rann Utsav, marking the start of a seven-year collaborative journey that will see Evoke Experiences oversee Rann Utsav’s operations through 2031.
As Bhavik Sheth, Chief Operating Officer of Evoke Experiences, enthusiastically remarks, “Rann Utsav 2024 embodies the harmonious fusion of timeless traditions and innovative spirit.” We have earned recognition for hosting The Tent City and overseeing marketplace and activity operations. “With this commitment to sustainability and neighborhood development, we expect to make a significant impact on the growth and development of Dhordo and the Kutch region.”
Every year, the vibrant Dhordo town, situated within the breathtakingly vast Great Rann of Katch, plays host to the world-renowned Rann Utsav cultural festival. Dhordo has gained international recognition as the sole town in Asia to receive the esteemed “Best Tourism Village” (BTV) designation from the United Nations, a prestigious honour that highlights its exceptional tourism infrastructure and offerings. This year’s Rann Utsav promises to be an immersive celebration of Kutch’s unique cultural tapestry, highlighting traditional arts, artisanal crafts, melodious music, and authentic local cuisine, providing visitors with an authentic taste of Gujarat’s rich cultural heritage.
In 2024, Rann Utsav places a specific focus on sustainability. Evoke Experiences is dedicated to significantly reducing the festival’s environmental impact through sustainable practices, including eco-friendly waste management systems that utilize sewage treatment plants (STPs), a fleet of battery-operated vehicles for transportation within the festival grounds, and a concerted effort to minimize plastic usage, with a focus on replacing synthetic liquid bottles with renewable alternatives. Beyond the green initiatives, Evoke Experiences is poised to embark on a Corporate Social Responsibility (CSR) endeavour reminiscent of their remarkably effective cleaning drive at Dholavira. This year’s corporate social responsibility (CSR) initiative focuses on preserving the natural splendor of the Great Rann of Kutch by supporting environmental conservation efforts during the Rann Utsav celebrations, ensuring a harmonious balance between cultural heritage and ecological protection in the majestic White Rann landscape. As a testament to its economic impact, the Rann Utsav plays a pivotal role in revitalizing the local economy by attracting a significant influx of tourists, ultimately benefiting the community significantly.
Rann Utsav 2024 offers an unparalleled fusion of social vitality, environmental responsibility, and opulence, guaranteeing a truly unforgettable encounter for all attendees. Join Evoke Experiences for a once-in-a-lifetime adventure at the Rann Utsav – The Tent City, where you’re invited to immerse yourself in a kaleidoscope of experiences alongside fellow travelers from around the globe.
