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Agoda reports that there was a significant surge in hotel searches for Taiwan by Asian travellers in January.
On Thursday, 27th February, the online travel platform announced that searches for accommodations by Indian and Filipino travelers were up by 40 percent over the same period last year.
This was attributed Agoda to the Taiwan Tourism Administration (TTA)’s setting up of tourism service offices in those countries last year.
The report also pointed out that Taiwan’s appeal to travelers from the Philippines, Indonesia, and India continues to grow.
Effective campaigns
TTA’s promotional efforts in key Asian markets and the establishment of tourism offices in Manila, Jakarta, and Mumbai helped increase Taiwan’s exposure.
Agoda researchers also pointed out that Taiwan’s geographical location, visa-free policies, and deep cultural ties make it an ideal travel destination for Filipino tourists.
They added that Indonesian travelers can likewise enjoy Taiwan’s increasingly Muslim-friendly facilities, including halal-certified restaurants.
Interest on the rise
Meanwhile, Indian interest in Taiwan continues to rise.
For Indians, Taiwan is not only a filming location for several Bollywood movies.
Indeed the East Asian nation also offers rich adventure tourism experiences, as well as a vegetarian-friendly environment.
Compared to the same period last year, the top five Asian markets most interested in Taiwan in January were Hong Kong, South Korea, Japan, the Philippines, and Thailand.
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