The post Accor: The luxury and way of life hospitality player to watch in 2024 showed up initially on TD (Travel routine Media) Brand TD.
Luxury & life style brands are foundational to drivers of Accor’s future development, representing the largest share of project value in the team’s development pipeline.
As 2024 starts to unfold, Accor is continuing to meticulously expand the companies within its deluxe & life division to fulfill the world’s accelerating demand for high-end and culturally appropriate vacation experiences. With quotes showing global deluxe vacation spend will reach $2.32 trillion by 2030, Accor is perfectly positioned with a portfolio of 370+ deluxe accommodations and 150+ lifestyle hotels worldwide in addition to a robust development pipeline. Accor will start another 100 deluxe and life style motels over the next couple of years, with expectations of at least 50 brand-new luxury and way of life project signings per year.
“Accor has actually curated one of the more extraordinary hospitality portfolios in the world and our company is leading the industry in creating hotel experiences that are as popular with residents since they are to travelers – with luxurious residences, award-winning restaurants helmed by star chefs, taverns in which people want to meet after work, high-end retail outlets, thematic concepts, boutique spas and fitness groups with memberships, and thus a lot even more,” stated Agnès Roquefort, Chief developing Officer, deluxe & Lifestyle, Accor. “As stewards of a number of the world’s many celebrated resort companies, we’re recognized to create all of them to even more destinations around the globe, while nourishing the unique personality that produces each so tremendously well-known. With all the power of these
unrivaled brands as our gasoline, development may be the engine which will help propel the Group ahead, writing next chapter in Accor’s luxury and lifestyle hospitality tale.”
Orient Express is defined for an exciting year ahead, with the debut of Orient Express La Dolce Vita in belated 2024 – a luxurious ‘slow vacation’ knowledge over the Italian rails in cooperation with Arsenale Group. The brand’s very first resort, Orient Express Los Angeles Minerva in Rome normally set-to open up in 2024, accompanied by Orient Express Palazzo Donà Giovannelli in Venice in 2025. At the same time, the Orient Express Silenseas, that’ll function as biggest cruising ship worldwide and it is empowered by the Golden age the French Riviera, is get yourself ready for its very first voyages in 2026.
Raffles Hotels & Resorts liked momentous 12 months in 2023 because of the open positions of Raffles Boston; Raffles London in the OWO; Raffles at Galaxy Macau; and Raffles Al Areen Palace Bahrain. Raffles Boston signifies 1st mixed-use development in North America when it comes to 136-year-old brand name, establishing a brand new period the popular portfolio. These brand new spots bring Raffles’ global hotel roster to 22 resorts in 18 countries. Since getting the brand name in 2016, Accor has actually added 11 locations and will debut another three in 2024, with Raffles Jaipur, Raffles Jeddah and Raffles Sentosa Resort & Spa.
The year forward will even bring a bounty to Fairmont resorts & Resorts with notable open positions like Fairmont Los Angeles Hacienda, Costa del Sol in Spain and Cape Grace, A Fairmont operated resort in Southern Africa. When you look at the Americas, the iconic Breakers Hotel in Ca should be changed into Fairmont Breakers extended Beach. By 2027, the brand name also present Fairmont Orlando; Fairmont Manchester north park, Fairmont Phoenix, as well as the branded residence project Fairmont history Place The Cedars.
“The core pillar of our development strategy in The Americas is focused on increasing our existence in crucial portal locations and setting up landmark addresses for the luxury and way of life companies. We choose our locations very carefully, with strategic locations in the usa, also choose city centers and leading resort places for the broader Americas area,” said Edouard Schwob, Senior Vice President deluxe Americas and Raffles & Orient Express worldwide. “For example, taking the Fairmont experience to one of California’s best-known and beloved luxury accommodations is a great exemplory instance of our strategy in action. The Breakers features an abundant history, star-studded lineage, and powerful links to its community – making it an ideal match for the Fairmont brand name and for our luxury and life style profile.”
Further afield, among the many breathtaking brand new properties introduced by Sofitel resorts & Resorts and MGallery Hotel Collection in 2023, two stunning properties be noticeable – Sofitel Legend Casco Viejo in Panama and Domaine De La Reine Margot Paris Issy – MGallery. Sofitel and MGallery will continue to increase their perspectives in 2024, taking 1st Accor luxury home to Benin, with Sofitel Cotonou Marina Hotel & Spa; an alluring new haven in Mexico with MGallery Punta de Mita – Riviera Nayarit; the initial MGallery in Japan with Hotel Sousei Sapporo – MGallery; MGallery Taipei, Taiwan; Gigiri Gem woodland resort Nairobi – MGallery; as well as 2 MGallery motels in Poland: Sanssouci Karpacz resort & Spa – MGallery, and Hotel Szczecin – MGallery. The portfolio are rounded aside using much-anticipated opening of Sofitel Shanghai North Bund. Looking beyond 2024, MGallery continues to expand in The Americas area with Mayaliah Tulum – MGallery in Mexico; D’Hotels Jeri – MGallery in Brazil; and Valle Sagrado Cusco – MGallery in Peru.
Ennismore – which signifies Accor’s presence in lifestyle category – introduced a range outstanding way of life properties in 2023, such as for instance Banyan Tree Dubai, an exquisite modern-day escape additionally the very first residential property to open within a multi-staged project on Bluewaters Island. In addition newly exposed are Mondrian Hong Kong, Mondrian Bordeaux Les Carmes, Mondrian Cannes, Mondrian & Hyde Ibiza, Maison Delano Paris and 21c St. Louis. In 2024, Ennismore brands will grow with more than 15 new resorts in destinations around the globe including London, Vienna, Dubai, Perth, Jeddah, Istanbul, Barcelona plus.
Beyond deluxe and lifestyle, Accor’s Premium, Midscale & Economy division can also be get yourself ready for an ambitious period of growth in 2024. Across The Americas region particularly, the team aims to increase its existing profile of 450 motels to more than 700 within the after that three years. The Group’s top areas of energy in The Americas is Brazil, in which Accor is no. 1 within the resort sector with 340 resorts. Accor
sick seek to maintain its leadership place in most sections, while furthering the rise of the advanced brands, like the fast-growing Pullman Hotels & Resorts – on course to attain an international footprint of 400 Pullman motels across next four years. Handwritten range and Swissôtel Hotels & Resorts are two a lot more of Accor’s globally famous premium brands set-to debut in Brazil. Accor will even bring the look driven TRIBE brand to Brazil, along with its very first location in Belo Horizonte.
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