The post Campaign promotes people to ‘Do Durham Differently’ showed up initially on TD (Travel constant Media) Brand TD.
Durham’s unique and diverse experiences, world-class tourist attractions and eclectic accommodation will be the inspiration behind a unique campaign aimed at boosting the county’s customer economy.
Do Durham Differently may be the newest national location strategy from Visit County Durham and promotes visitors to take a brand new evaluate what’s available, explore many try brand-new tasks.
See County Durham – Durham County Council’s tourism solution – has teamed up with partners across the visitor economy when it comes to promotion to simply help display the variety that is present inside county. This includes Locomotion, Raby Estates, The Auckland venture and Beamish, The Living Museum for the North.
From cycling and stargazing to interesting museums and great refreshments – you can find unlimited options for an incredible holiday in Durham. And Do Durham Differently will share this message with scores of possible site visitors through targeted advertising activity, including editorials with nationwide media, influencer commissions and electronic marketing and advertising.
It comes as study reveals see County Durham’s earlier nationwide location advertising campaign, Memorable Moments, produced countless weight in customer spend and achieved above 2.25 million folks. The promotion in addition employs the publication of nationwide industry research, which revealed tourism added a lot more than £1 billion to Durham’s economic climate for the first time ever in 2022.
Do Durham Differently will encourage individuals invest longer into the county and explore a larger location. It’s going to operate from autumn 2023 to spring 2024, assisting to expand the tourist season by attracting visitors not in the top summer period.
Duncan Peake, Interim seat of browse County Durham and leader of Raby Estates, stated: “Following the prosperity of Memorable Moments as well as the recent visitor economic climate figures, we’re keen maintain the momentum going and entice a lot more individuals to the county.
“By teaming up with lovers throughout the industry the Do Durham Differently campaign, browse County Durham can deliver additional, high-profile advertising and marketing task that shines a light on just how much there is certainly to complete in Durham. Whether that be an invigorating walk along the Durham history Coast accompanied by mid-day beverage at an extravagance resort; or marvelling at treasures at a museum or gallery followed closely by per night in movie stars in a cosy glamping pod. Include award-winning destinations, heritage web sites and great eateries and take in on itinerary and also you actually are spoilt for option.”
Cllr Elizabeth Scott, Durham County Council’s Cabinet user for economic climate and partnerships, stated: “Encouraging people to stay much longer is a must to supporting tourism organizations and delivering lasting economic growth. People who remain in a single day expend on average 89 % a lot more than time visitors per journey. In reality, they were accountable for very nearly half the £1 billion generated in 2022, despite just creating nine percent of this final number of site visitors.
“Do Durham Differently will help our attempts to boost overnight remains by giving a great deal of staycation inspiration to accommodate all many years, tastes and spending plans. By marketing Durham as an inclusive year-round location, it will also help to expand visitors season, supplying an additional boost to organizations.”
Further Do Durham Differently lovers include: Durham Cathedral; Ushaw: Historic home, Chapels and Gardens; The Bowes Museum; Seaham Hall resort; Headlam Hall Hotel; the Rose & Crown at Romaldkirk; Hotel Indigo and Radisson Blu Durham.
As part of the campaign, see County Durham has created a dedicated part on its consumer site packed with inspiring content to help individuals prepare their trip to the county.
The post promotion encourages visitors to ‘Do Durham Differently’ appeared initially on Brand TD.
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