The post Choice resorts EMEA unveils first resort to perform brand name refresh on Comfort resort Prague City East showed up initially on TD (Travel day-to-day Media) Travel Daily Media.
Possibility Hotels EMEA, the 100percent franchise focused hotel company, has actually unveiled the initial home within its profile having withstood a significant change within the group’s local brand name refresh.
Situated near Prague’s town center, the refreshed convenience Hotel Prague City East, which boasts a pop art theme, is aligned with Choice’s brand new Comfort brand name experience. It stands apart by giving value-driven visitors providing friendly, hot and vibrant solution alongside overall effectiveness at a cost point visitors want, into the location they desire.
With franchisees having substantial flexibility inside their design choices, the newly refreshed Comfort resort Prague City East is aligned because of the new design viewpoint for Comfort that is focused on the power of color. Pop-art decoration underlines the entire impression through the entire resort, that will be seen in bed rooms, corridors, and communal spaces, colourfully boosting its light, bright and airy areas.
The resort normally the initial in EMEA to showcase the brand’s trademark convenience Hub – a fresh multi-purpose space the first area visitors experience on arrival. It’s where they sign in and out and select anything from a morning coffee to a night drink, with a quiet space for trying to a lounge area for socialising.
Additionally, people to Comfort Hotel Prague City East are actually warmly welcomed by the hotel’s wandering Comfort Crew focused on ensuring an unforgettable and personalised stay. Within the approaching year, Comfort accommodations in EMEA are required to reveal their new identities, created with support from possibility resorts. They’ve been promoted to showcase and embrace neighborhood, social impacts since local inspiration is a component for the Comfort brand name identification through the We appreciate town! Programme.
Included in the We enjoy Local! Programme, four bee hives are installed on top terrace associated with the Comfort resort Prague City East resulting in a bountiful harvest of 50 kilograms of honey. The golden nectar harvested graces friends’ morning meal tables and also serves as a unique token of understanding for company partners.
Intends to include additional beehives next year support the accommodations’ share to sustainable development and fostering biodiversity that is a fundamental piece of the properties’ “We love local” idea. Commenting on the unveiling of brand new convenience Hotel Prague City East, Selection resorts EMEA Director of advertising, brand name and Loyalty, Nick Bosworth stated: “Last year, we embarked on an ambitious trip to re-energise the complete option resorts EMEA profile of brands, aiming to bring clarity and meaning to our valued franchisees and their particular guests.
“Today, this new brand ethos of your Comfort resorts concerns life the very first time, establishing a significant milestone in our dedication to assisting franchisees boost their asset price and provide an extraordinary guest experience. “We are grateful into staff at CPI resorts as well as the resort it self for the considerable work they have done over the past year to do this important milestone and know friends will love the refreshed resort.
“As we celebrate the launch associated with new Comfort resort Prague City East, a huge selection of our properties over the area are also working hard to create their very own brand stories and hallmarks with this assistance. For several, design concepts are very well underway and as our franchisees have actually versatility within a framework with their design alternatives we have been excited to see Comfort Hotels across EMEA launch.
“like Comfort Prague City East, they have been poised to unveil an increased brand knowledge that not only stands the test period additionally caters to the evolving needs of travellers.”
Commenting from the unveiling of newly refreshed Comfort Hotel Prague City East, CPI resorts CEO, Jan Kratina, said: “We tend to be thrilled presenting the vibrant transformation of Comfort Hotel Prague City East, aligning with Choice’s exciting brand-new Comfort brand knowledge.
“Our commitment to supplying value-driven friends with over just a comfy stay is exemplified in every information of the hotel. Through the pop art motif that colours our rooms toward innovative Comfort Hub, together with devoted Roaming Comfort Crew, we are specialized in ensuring a memorable and personalised stay for the visitors.
“This scars a substantial milestone in our journey to redefine hospitality, and now we tend to be excited to continue adopting and exhibiting regional influences through our participation in the We Love Local! programme across our hotels.”Easily reachable from Prague’s airport, the resort is well-connected to the whole town via tram and metro in accordance with its roomy guest spaces and contemporary amenities, may be the perfect base to explore the region.
The Comfort brand refresh responds to independent customer research performed in the UK, France and Germany. The conclusions unveiled Comfort consumers seek real hospitality and private service. They seek a hotel with a modern design providing you with a warm, radiant and friendly location to stick to energising everyday spaces for socialising, relaxing, sleeping and dealing. whilst adopting and supporting local provenance.
The decision Hotels EMEA portfolio today encompasses Comfort, Clarion, high quality, Sleep Inn, while the Ascend resort Collection – with a varied portfolio of properties over the UK, Ireland, France, Germany, Austria, Italy, Spain, the Czech Republic, Slovakia, Saudi Arabia, Turkey, and also the Nordics.
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