The post ITC’s Aashirvaad Svasti honors unsung heroes on World dairy Day appeared first on TD (Travel constant Media) Travel Constant.
To commemorate World dairy Day on Summer 1, ITC’s Aashirvaad Svasti Milk launched #RaiseAGlassofMilk and #SalutingTheUnsungHeroes campaign, to commemorate, value and show gratitude towards the committed milk employees whom form the anchor of this milk supply sequence. Him or her work relentlessly while making tireless attempts to ensure the seamless distribution of milk to our families 365 times a year.
At this juncture, the brand released a heartwarming movie that catches, the passion and dedication of these unsung heroes. From the fingers that load milk crates onto delivery vehicles towards the diligent distributors whom awaken in the wee hours to ensure milk reaches regional stores punctually, the campaign showcases the spirit of teamwork and unwavering commitment of value chain partners. It definitely highlights the pivotal part of everyone included, including dairy farmers, procurement personnel, factory workers, truck motorists, suppliers and delivery young men. As the globe slumbers, these people toil tirelessly to carry that energizing cup of tea/milk toward world as it awakens.
Milk is a fundamental element of numerous customers’ day by day routine, whether it is taking pleasure in one glass of plain milk, a cup of hot tea/coffee each day, a full bowl of dahi, or relishing the rich style of paneer as well as is an important source of nutrition. Further, milk and dairy products hold deep social relevance in Asia. From cherished custom of providing dahi shakkar (curd & sugar) during auspicious occasions to making festive unique sweets, dairy is an integral part of our wealthy heritage.
Sanjay Singal, Chief Operating Officer – Dairy & drinks ITC Ltd., claimed “World Milk Day presents a fantastic chance for united states to highlight and appreciate the significant contributions of all devoted and hardworking individuals who make it possible for united states to savor the goodness of milk each and every day. Using this promotion, we try to show our heartfelt understanding to these unsung heroes and encourage individuals join united states in increasing one cup of milk within their honor. ITC is empowering milk farmers by providing efficient market linkages and improving their particular earnings through clear milk procurement and customized pet husbandry services.”
Aashirvaad Svasti attracts everyone else to acknowledge these unsung heroes. Join along with the campaign hashtags #RaiseAGlassofMilk and #SalutingTheUnsungHeroes and share your stories/experiences and show gratitude towards these heroes.
The post ITC’s Aashirvaad Svasti celebrates unsung heroes on World Milk Day showed up initially on Travel Daily.
Supply link
