As Moxy marks its landmark anniversary, it cements its reputation as a dominant player in the hospitality sector, proudly showcasing a diverse collection of more than 100 European hotels that sets the stage for sustained growth and international diversification.

Moxy Hotels marks its first decade with 100 Hotels in Europe and Brand debuts in 2025

Since its 2014 launch in Milan, Moxy Hotels has transformed the traditional hospitality landscape by seamlessly blending innovative design, welcoming spaces, and unexpected entertainment options into a singular experience that adaptably addresses the shifting desires of discerning travelers. Guests at the resort consistently disregard set guidelines, commencing their vacations with an unbridled bash marked by bottomless drinks, and then monopolizing shared areas to craft vibrant hubs of activity that pulsed with enthusiasm throughout the day.

As Moxy Hotels celebrates a decade-long revolution in the hospitality industry, marked by extraordinary getaways and infectious energy.th anniversary, it has been remarkable to witness how the brand’s strong sight has resonated with travellers across Europe,” states Jerome Briet, Chief Development Officer, Europe, center East & Africa, Marriott International.“We continue steadily to see a strong demand for hospitality experiences in the area that are since stylish because they are affordable.  Our committed development plans for Moxy are less about being everywhere, in almost every market, and more about discovering the right locations which help us honour the playful spirit that brand is known for.”

Moxy Hotels, a trailblazing hospitality pioneer, cements its status as a European powerhouse by thoughtfully introducing new locations in highly sought-after areas.

  •  By autumn 2024, the brand will make a major foray into Spain’s market by introducing its lively retreat in the vibrant neighborhood of Sants, just steps away from Sants high-speed rail station, the bustling hub of Barcelona’s historic city centre, and Camp Nou stadium, iconic home to FC Barcelona.
  •  By December 2024, the 168-room Moxy hotel will revitalize the iconic Afrikahan building in Istanbul’s vibrant heart, seamlessly integrating with the city’s energetic urban fabric just steps from Taksim Square, where the metropolis’ infectious energy and enthusiasm converge. The development’s long-term prosperity hinges on the effective implementation of a multifaceted program suite that cultivates economic dynamism while fostering robust community engagement. 
  • As Marriott International prepares for its Luxembourg premiere, the company is poised to further solidify its international presence through the forthcoming opening of a new property in September 2024. Located in the esteemed Skypark Business Centre, just steps from Luxembourg Airport’s terminal, this contemporary hotel features 129 carefully crafted guestrooms, offering effortless access via an exclusive, climate-controlled pedestrian connection.

By the end of 2025, the brand seeks to cement its foothold in core European markets – including France, Italy, Portugal, Ireland, Belgium, Poland, Serbia, and Germany – where it intends to capitalize on underdeveloped opportunities and unrealized growth potential.

  • France –  
  • Italy –   and 
  • Germany – 
  • Poland – 
  • Ireland –  .
  • Portugal – 
  • Belgium – and 
  • Serbia – 
  • Switzerland – 

 

 

 

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