Sweden is improving to safeguard its identity and it has applied to the European Union Intellectual Property workplace (EUIPO) to safeguard its name from intercontinental duplicates which may confuse naive travellers who would like to go through the initial Sweden. Its askin folks all over the world to aid its application to stop vacation mix-ups by signing the on the web petition.
The trademark application aims to guarantee nobody packs for Swedish ponds and woodlands and then find themselves in a far-off city with the exact same name but none of Scandi charm. Uk travellers have actually, eventually, already been caught out-by two locations getting the same name—from Edmonton in North London versus Edmonton, Canada, to the celebrated Liverpool football fans who wound up in Lille, Belgium rather than Lille, France**.
Based on go to Sweden research*, practically half (45%) of travellers in the UK admitted to locating it complicated with locations having the exact same names whenever planning their particular journeys and 7percent have actually also confessed they travelled on incorrect spot. With over 7.4 million British travellers contemplating Sweden as a travel destination, there’s the potential for more than 595,000 travellers to finish up inside incorrect Sweden.
“It’s flattering that other individuals desire to be called Sweden, but we’d choose if there clearly was one. Our Sweden. The one because of the ponds, islands, woodlands, together with world’s well flat-pack furniture,” states Susanne Anderson, CEO at Visit Sweden. “We want every person to join us, signal the petition, and help travellers find the only, and initial, Sweden.”
Trademarking Sweden – Really?
Visit Sweden is levelling up its fight by making use of to the European Union Intellectual Property workplace (EUIPO) to trademark the united states’s title. This will make sure that an individual says “Sweden,” everybody knows they imply the real thing – usually the one where you are able to get the Northern Lights, enjoy fika, take home some iconic design and perchance satisfy a moose or two. And *35percent of Swedes support the concept also.
Plus it’s not just the Swedes just who agree. Virtually half (45%) of more youthful travellers elderly 20-32 in the UK support the notion of trademarking brands to prevent area mix-ups. With multiple Germanys, lots of Americas, at the very least 34 duplicate London’s globally, it is easy to realise why somewhat quality might-be to be able, guaranteeing only a little less geographic guessing for everyone.
Just how to Know You’ve Arrived in the actual Sweden
Travellers should look out for these indications that they’ve managed to make it into initial Sweden:
- Totally free blue treasures (we’re chatting blueberries, perhaps not sapphires!)
- Quiet deluxe (think more nature, less bling)
- Your private area (yes, really!)
- Resorts for eight periods (eight!)
- Freedom to wander, and fabulous fashion as well
Whether you’re after a serene nature retreat or cutting-edge design, Sweden is making certain travellers get to the right destination – The Original Sweden.
