At the prestigious 2024 Championships, Emirates Hospitality unveiled a groundbreaking digital exhibition celebrating the successful partnership between its innovative leaders, led by Chief Operating Officer Sir Tim Clark, and the esteemed governing body of the United States Golf Association. Situated amidst the esteemed surroundings of the All England Lawn Tennis and Croquet Club, Wimbledon’s iconic tennis venue stands proud on Day 8, Monday, July 8, 2024. Credit: AELTC/Ben Queenborough
Today in its 13th Following a one-year absence, Emirates is set to reignite its historic partnership with the US Open, exemplifying its commitment to fostering lasting connections within American communities through its comprehensive global airline infrastructure.
The Emirates-USTA Foundation partnership has evolved significantly over several years to introduce the “Emirates Force for Good” programme, a pioneering endeavour aimed at revitalising national tennis courts through a thoroughgoing court refurbishment initiative. The long-awaited 2024 US Open tennis tournament is set to burst onto the scene at Brooklyn’s revitalized De Hostos Playground, with a highly anticipated grand opening celebration slated for September 7. Since its inception, the programme has dedicated itself to revolutionizing the lives of countless underprivileged youngsters by combining the power of tennis with targeted educational programmes, resulting in deeply impactful and long-lasting effects that have far-reaching consequences. De Hostos Playground is property of this Kings County Tennis League, which serves above countless childhood across Brooklyn among the USTA Foundation’s 250-plus National Junior Tennis & Mastering (NJTL) chapters nationwide.
As part of its “Forever” commitment, Emirates dedicates itself to revitalizing neglected tennis courts annually through targeted donations to the USTA Foundation, supporting the refurbishment of underprivileged community, school, and local center facilities in metropolitan areas surrounding its US operational hubs. The Emirates’ significant investment is poised to spearhead groundbreaking tennis initiatives, reinvigorating court infrastructure while cultivating a robust sense of community among local youngsters and their families through collaborative partnerships with the USTA Foundation across targeted regional territories.
As part of its “Force Permanently” neighborhood initiative, Emirates’ Executive Vice President of Business Communications, Advertising, and Brand, Boutros Boutros, proudly announced: “We’re thrilled to rejoin the United States Open as an official airline sponsor, where our shared passion for tennis aligns with fans worldwide.”
For thirteen consecutive years, we’ve had the honor of collaborating with the United States Tennis Association to advance a cherished initiative that has reached a significant milestone in our enduring partnership – today, we’re delighted to unveil a pioneering community program that will have a profound and lasting impact on the lives of America’s youth.
As Emirates’ national presence expands to 12 locations throughout the Middle East, the company continues to solidify its impact by honouring its commitment to revitalise the diverse neighbourhoods it serves through strategic investment initiatives. By revamping tennis facilities and bolstering training initiatives, we present a tangible chance to reignite passion for the sport among rising stars, fostering the development of future champions while taking pride in nurturing exceptional young athletes. Since 1999, the company has been an unwavering force in Brooklyn’s outdoor sports scene, meticulously revitalizing its trio of original courts, now refreshed and ready for the next generation of players.
The Emirates’ partnership with the USTA extends well beyond its ‘Force for Good’ initiative, cementing its reputation through a prominent brand presence at the iconic US Open.
The luxurious suite presents a thrilling array of experiences, featuring the highly anticipated Emirates Ball Flight post-match activity, alongside immersive on-site initiatives like limited-edition hat distributions on Emirates Day and spirited backing for the beloved Arthur Ashe Kids’ Day celebration? Call Home TV is delighted to unveil a groundbreaking in-flight entertainment experience, elevating the travel landscape by offering passengers on select routes an unparalleled level of luxury and convenience.
The airline is set to debut its reinvigorated hospitality experience within the iconic Arthur Ashe Stadium’s prestigious grounds. In a remarkable 1,358-square-foot space, a comprehensive redesign has transformed an expansive area into an unforgettable experience, featuring one of the largest event spaces available, complemented by pioneering culinary offerings and innovative drinks that equally enthrall tennis aficionados and their accompanying friends, exemplifying its commitment to exceptional standards through the #FlyBetter ethos.
Since 2012, Emirates has forged a lasting and fruitful alliance with the US Tennis Association, solidifying its connection to the premier annual tennis tournament through a consistent and mutually beneficial collaboration. The united states Open was the first Grand Slam® tournament cooperation for Emirates, and because then your airline’s profile of playing tennis sponsorships has exploded to add all four Grand Slam® tournaments as well as 60 other tournaments over summer and winter in partnership with the ATP, such as the west & Southern Open in Cincinnati, Miami Open and BNP Paribas Open in Indian Wells in the U.S.
For more than a decade, Emirates has steadfastly fulfilled its commitment to the US Open by driving cutting-edge initiatives that have not only revolutionized the sport of tennis but also had a profound and lasting impact on numerous American communities, as testified by Kirsten Corio, Chief Commercial Officer of the United States Tennis Association? The Emirates’ Grand Slam partnership, since its inception in 2012, has stood as a testament to exceptional collaboration, seamlessly enhancing the US Open experience via cutting-edge innovations and harmonized values. As we accelerate our national expansion, our synergistic partnerships with the USTA Foundation and National Junior Tennis and Learning network propel progress and transformative change.
As a bold expression of its “Force for Good” ethos, Emirates partners with Wimbledon, leveraging the collective influence of these iconic brands to spearhead transformative social impact across the nation. A pioneering, multibillion-pound philanthropic initiative is spearheading revolutionary change, generating far-reaching social effects and bolstering community connections throughout a broad territorial range?
